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Severin Sorensen

Ikigai in Executive Coaching: A Strategic Approach to Fulfillment and Success

Ikigai, meaning "a reason for being," offers a profound framework for individuals seeking a harmonious blend of passion, skill, societal contribution, and economic viability. First extensively explored by Mieko Kamiya in 1966, Ikigai emphasizes the fulfillment of seven personal needs, including life satisfaction and self-actualization, akin to Viktor Frankl's search for meaning. At its core, Ikigai challenges individuals to answer four pivotal questions, as listed below. This introspection leads to a life of balance and contentment, crucial in the high-stakes world of executive decision-making.

  • Are you doing what you love?

  • Is it what the world needs?

  • Are you good at it?

  • Can you be paid for it?

For executive coaches, Ikigai offers a robust tool. It's not just about guiding clients to success but aligning their career trajectories with deeper, intrinsic values. By reordering life goals, as suggested by Allen Hill, and focusing first on societal needs and market viability, clients can navigate towards careers that are not only profitable but also deeply satisfying.



Incorporating Ikigai into coaching sessions

Incorporating Ikigai into coaching practices means guiding clients to think like entrepreneurs, evaluating market needs and personal skills critically. It's about finding that sweet spot where passion and proficiency meet market demand.

When incorporating the concept of Ikigai into executive coaching sessions, it's beneficial to explore questions that delve deeper into the individual's values, aspirations, and the practicalities of their professional life. Here are some questions that can guide your clients towards discovering their Ikigai, beyond the four traditional questions:

  • Values exploration:

    • What values are most important to you in your personal and professional life?

    • Can you think of a time when your work felt deeply aligned with your core values?

  • Reflection on past experiences:

    • Reflecting on your career, when did you feel most fulfilled and why?

    • What are the key moments in your life that have significantly influenced your career choices?

  • Aspirations and goals:

    • What long-term goals do you have that excite and motivate you?

    • How do these goals align with your personal vision of success and happiness?

  • Challenges and growth:

    • What challenges have you faced that led to significant personal or professional growth?

    • How do you approach situations that are outside your comfort zone?

  • Contribution and impact:

    • In what ways do you feel your work contributes to society or your community?

    • What kind of legacy do you want to leave through your professional endeavors?

  • Balance and well-being:

    • How do you maintain a balance between your work, personal life, and well-being?

    • What activities or practices help you recharge and stay motivated?

  • Skills and development:

    • What skills or areas of knowledge you're passionate about and would like to develop further?

    • How do these interests align with your professional goals and the needs of the market?

  • Vision for the future:

    • Where do you see yourself in the next five years, and what steps are you taking to get there?

    • How does this vision contribute to a sense of purpose and fulfillment in your life?

These questions are designed to prompt deeper introspection and self-awareness, helping clients to align their professional paths with their personal values, passions, and the needs of the world around them—the essence of Ikigai.

Examples of Ikigai

Case studies across industries reveal that those aligned with their Ikigai experience heightened job satisfaction, productivity, and a sense of accomplishment. This alignment is particularly significant in today's rapidly evolving job market, where traditional career paths are continually being redefined. Consider the following examples of individuals achieving Ikigai in the workplace:

  • The social entrepreneur: An individual who starts a business focused on solving social problems or addressing environmental issues. Their Ikigai lies in combining their passion for social change, their skills in business management, the world's need for sustainability, and earning a livelihood through their enterprise.

  • The tech innovator: A software developer or tech entrepreneur who is passionate about technology, highly skilled in coding and digital innovation, meets the market's demand for cutting-edge tech solutions, and builds a lucrative career in the tech industry.

  • The environmental scientist: Someone who is passionate about the environment, uses their scientific expertise to address environmental issues, contributes to the global need for sustainable solutions, and builds a career in environmental science or advocacy.

  • The nonprofit leader: An individual who leads a nonprofit organization, driven by a passion for a particular cause, utilizes their organizational and leadership skills, addresses a societal need, and finds fulfillment in making a difference.

  • The local business owner: A person who opens a business (like a cafe or bookstore) in their community, combining their love for community engagement, business skills, fulfilling a local need, and achieving financial independence.

Navigating challenges while on the path to achieving Ikigai

The path to Ikigai isn't without challenges. Aligning one's deepest passions with market needs can be daunting. Navigating the path to achieving Ikigai and aligning aspirations is a nuanced and individualized process. As a coach, you can guide your clients through this journey with the following practices:

  • Self-reflection and self-awareness: Encourage clients to engage in deep self-reflection to understand their true passions, strengths, values, and what brings them joy. Tools like journaling, personality tests, or reflective exercises can be useful.

  • Exploring and defining personal values: Help clients identify and articulate their core values. This understanding will serve as a foundation for making decisions that are more aligned with their true selves.

  • Skill assessment and development: Work with clients to assess their current skills and identify areas for development. This could involve formal education, workshops, or self-taught skills that align with their passions and the market's needs.

  • Market research and alignment: Assist clients in understanding the current market trends and needs. This can involve research into industry trends, networking, or even exploring entrepreneurial opportunities that align with their skills and passions.

  • Goal setting and prioritization: Guide clients in setting realistic and meaningful goals. Help them prioritize these goals in a way that balances their personal aspirations with practical considerations like financial stability and market demand.

  • Cultivating resilience and adaptability: The path to finding one’s Ikigai is often non-linear and can include setbacks. Encourage clients to be resilient and adaptable, viewing challenges as opportunities for growth and learning.

  • Creating a supportive network: Advise clients to build a network of mentors, peers, and professionals who can provide support, advice, and opportunities. A strong network can be invaluable for personal and professional growth.

  • Regular review and adjustments: Suggest regular check-ins where clients can assess their progress towards their goals. Encourage them to be open to making adjustments as their understanding of their Ikigai evolves.

  • Mindfulness and well-being practices: Integrating mindfulness and well-being practices can help clients maintain a balanced perspective, manage stress, and stay grounded in their pursuit of Ikigai.

The main takeaway

Ikigai isn't just a philosophy; it's a strategic approach to life and work. For executive coaches, it's a powerful tool, offering a holistic path to fulfillment and success for their clients.


Interested in learning more?

If you're intrigued by the concept of Ikigai and eager to dive deeper, don't miss our other articles on the topic: "Achieving Your Life’s Purpose Through Ikigai," and "Finding Your Ikigai: The Japanese Secret to a Long and Happy Life." These articles provide a comprehensive exploration of the history and intricacies of Ikigai.


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